Why is it important that ICR holds itself out as a fiduciary?

As a fiduciary we must act for the benefit of our clients, to the exclusion of any contrary interest. That means we put our clients’ interest ahead of our own. While not every advisor accepts that level of responsibility, we embrace it. ‘Fiduciary’ comes from the Latin word for ‘trust,’ and we recognize that to earn our clients’ trust, we have to demonstrate our commitment to their financial success

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